In 2015, SMC promoted ECSTAR as a global brand and now marketed across Europe, America, Mexico, Australia and South East Asia.
The country’s largest passenger carmaker Maruti Suzuki India (MSIL) on Friday launched Ecstar, Suzuki’s global brand of lubricants, coolant and car care products in the country.
But for now, the Company will offer ECSTAR to its customers at the newly launched NEXA Service workshops. Progressively, the ECSTAR product range will be offered at the Company’s full service network of over 3,000 workshops across the country.
ECSTAR, the brand of high-performance engine oil and coolant and chemical products, was launched by Maruti Suzuki’s parent Suzuki Motor Corporation, Japan in 1984. In 2015, SMC promoted ECSTAR as a global brand of high quality products. At present, the ECSTAR brand is widely marketed across Europe, America, Mexico, Australia and South East Asia.
“On our journey of transformation we have been bringing a range of new models and technologies. To ensure optimum performance of these new technologies we are now bringing a range of Suzuki global engine oils and lubricants,” Kenichi Ayukawa, Managing Director and CEO, MSIL, said.
These products have undergone rigorous testing under extreme conditions, he said.
Initiatives like Ecstar will help the company keep pace with the evolving engine technology as well as environment care.
In India, to begin with, the range of ECSTAR products includes injector cleaner, automatic transmission oil, underbody coat and screen wash for the cars.
More products will be added to the ECSTAR range in the country progressively, MSI said.
The auto major said that the range of ECSTAR products will be procured from select local suppliers, which will undergo stringent tests to qualify their products to be included under ECSTAR umbrella.
Suzuki Motorcycle India Managing Director Satoshi Uchida said ECSTAR brand will offer customers outstanding engine protection, a longer life-cycle for their two-wheeler as well as lower maintenance and fuel costs.